Jagex Addresses Generative AI Use in RuneScape Trailer
Written with artificial intelligence.
Jagex has responded to concerns regarding the use of generative AI in a trailer for RuneScape 3's Dragon Slayer 2 quest, which was produced by an external partner. The developer has removed the trailer and is reviewing its processes to prevent future occurrences of AI usage.
Investigation of AI Usage
Jagex, the developer behind RuneScape, has taken action following the discovery of generative AI content in a trailer for the Dragon Slayer 2 quest, presented during RuneFest. Users on Reddit highlighted various AI-generated elements in the trailer, including inaccuracies such as a six-fingered hand and footwear resembling Air Jordans.
Commitment to Human Creativity
In a statement, Jagex clarified that the trailer was created by a "trusted external partner" who had assured the company that generative AI would not be employed. As a result, the promotional material has been taken down while they investigate the matter further. Jagex emphasized its commitment to not using generative AI in the development of its games or marketing assets.
Revising Processes
This incident marks the second time Jagex has faced issues with generative AI from its partners, prompting the company to announce an overhaul of its review processes. Jagex has vowed to collaborate more closely with community creators to ensure the narrative of Dragon Slayer II meets high standards.
Future of AI in Development
James Dobrowski, Jagex’s SVP of product, reiterated that while the company aims to improve work efficiency through AI tools, it will not allow AI to influence creative aspects of its games. Jagex is also conducting audits with its partners to ensure compliance with its anti-AI stance in all game-related work.