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Thursday, 1 October 2026
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Xbox CEO Asha Sharma Confirms Xbox Is Not for Sale

·1 min read

Written with artificial intelligence.

Xbox CEO Asha Sharma Confirms Xbox Is Not for Sale

Asha Sharma, the current CEO of Xbox, has dismissed recent rumors regarding the potential sale of the gaming division. In an interview, she emphasized that Microsoft remains committed to the Xbox brand and is focused on building a strong foundation for its future.

No Plans for Sale

In a recent interview with The New York Times, Asha Sharma firmly stated that Xbox is not for sale. She reassured that Microsoft intends to do whatever it takes to ensure the brand's success, including seeking out the right partnerships and refining its business model for the coming years. Her comments underscore that Xbox will continue to be an integral part of Microsoft.

Addressing Recent Speculation

The rumors about a potential sale were fueled by significant changes within the company, including the launch of the Xbox Reset program in July, which resulted in 3,200 layoffs. There has been considerable internal restructuring, leading to Activision Blizzard and Bethesda gaining more control over Xbox teams, a situation some have referred to as a "reverse acquisition."

Xbox CEO Asha Sharma Confirms Xbox Is Not for Sale
Image generated with AI

Strategic Changes Ahead

Recent weeks have seen substantial shifts within the Xbox ecosystem. The Halo franchise has transitioned under Activision's oversight, and Ninja Theory is at risk of closure as Microsoft begins shutting down operations. Additionally, Bethesda is reportedly working on a new Fallout installment.

Potential Changes to Xbox Game Pass

There are also rumors that Xbox Game Pass may undergo alterations, potentially losing Day One releases starting next year. Microsoft has refrained from commenting on these speculations, stating that they have no announcements regarding the service at this time.

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